App or mobile website: how to compare their conversion rates
Customers who install an app are your most engaged, and the app gives them the shortest path to checkout. How to measure what it adds by comparing like with like.
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Mobile e-commerce trends
Push notifications for e-commerce: definition, examples and best practices
Definition, how it works, message examples and best practices: how to use push notifications to bring customers back without tiring them.
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Mobile cart abandonment: five fixes to test
Costs shown too late, forced account creation, forms that are too long: the most common reasons for abandonment and five fixes to test on your store.
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Mobile commerce in 2026: key figures from France
76% of online shoppers in France use their smartphone to buy, and half of recent fashion purchases are made on it. Sourced 2026 figures, and how to read them.
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Mobile app, responsive website or PWA: which is right for your store?
Responsive website, PWA or app: what each format really offers, what it takes to maintain, and how to choose based on how often your customers buy.
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