The Prestafy blog
Guides, first-hand insights and practical advice to make your mobile e-commerce app a success.
Learn how to create, segment, schedule and automate PrestaShop push notifications with Prestafy, then track performance without overwhelming your customers.
Read articleA step-by-step guide to turn your PrestaShop store into an iOS and Android mobile app without coding, with Prestafy Studio.
Read articleCustomers who install an app are your most engaged, and the app gives them the shortest path to checkout. How to measure what it adds by comparing like with like.
Read article76% of online shoppers in France use their smartphone to buy, and half of recent fashion purchases are made on it. Sourced 2026 figures, and how to read them.
Read articleDefinition, how it works, message examples and best practices: how to use push notifications to bring customers back without tiring them.
Read articleCosts shown too late, forced account creation, forms that are too long: the most common reasons for abandonment and five fixes to test on your store.
Read articleResponsive website, PWA or app: what each format really offers, what it takes to maintain, and how to choose based on how often your customers buy.
Read articleAccounts, signed build, store listing, data declaration and review: the steps to publish an app on the App Store and Google Play, and how long to allow.
Read articleA one-off 25 USD fee, a D-U-N-S number and company verification: the steps to open a Google Play Console account in your store's name.
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